BT 465 Integrated Marketing and Communication
This course will give students an insightful overview of the practice and power of public relations, and its role in the marketing mix. No longer an industry relegated to sending out press releases as a means to communicate, this course will help students understand the power of communication across all genres, and appreciate the role of communication/reputation management in all aspects of business. From corporate earnings announcements to employee relations and philanthropic endeavors, this course will relay the basic elements for this effective tool. This course, taught by a practicing professional, will give an overview of outside PR counsel; internal PR departments; and how to manage the specialty function.