TG 401 Entrepreneurship and Business for Engineers and Scientists
Aspects of entrepreneurship and business most relevant for technical people and the practice of Technogenesis. Investigates business-related considerations in successfully commercializing new technology. Exposes technologists to five critical aspects of creating a successful new venture and/or a successful product or service business within an existing enterprise: (1) market and customer analysis, (2) beating the competition, (3) planning and managing for profitability, (4) high-tech marketing and sales, and (5) business partnerships and acquisitions. Students should take this course if they: (1) desire to maximize their effectiveness as technologists by understanding the business and customer considerations that impact the work of technologists, (2) intend to lead or participate in a technology-based new venture/start-up, or (3) contemplate an eventual transition from a technical to a business management career. It is intended for either advanced undergraduate (junior or senior) or graduate students in engineering or science curricula.