COMM 535 Writing for International Marketing
This course introduces the issues related to writing for international markets. What factors make writing for an international market different from writing for a domestic market? Topics covered include: the influence on writing of the key elements that make each nation different; the behavior of foreign consumers; translation issues; considerations when writing presentations, instructional texts, business plans, and web content for international audiences.
Prerequisite
Graduate Student or At Least Junior
Distribution
College of Arts and Letters