BIA 664 Management of the Data Resource

This course is designed to explain and demystify big data in non-technical terms. It bridges the gap between market buzz and business realities. It documents real-world usage and ROI of big data, delineates successes and failures of big data, and the reasons for both. In short, the course peels away the complexities surrounding big data, boiling it down to the essence that managers need to know to make optimal decisions about the use, resourcing, risks, and value of it.