BIA 658 Social NetworkAnalytics and Visualization

Given a data matrix of cases-by-variables, a common analytical strategy involves ignoring the cases to focus on relations among the variables. In this course, we examine situations in which the main interest is in dependent relations among cases. Examples of "cases" include individuals, groups, organizations, etc.; examples of "relations" linking the cases include communication, advice, trust, alliance, collaboration etc. Application areas include social media analytics, information and technology diffusion, organization dynamics. We will learn techniques to describe, visualize and analyze social networks.

Credits

3

Distribution

School of Business

Typically Offered Periods

Fall Semester Spring Semester Summer Session 1