Marketing Innovation and Analytics Curriculum
Term I (17 Credits)
| CAL 103 | Writing and Communications Colloquium | 3 |
| MA 117 | Calculus for Business and Liberal Arts | 4 |
| BT 100 | Principles of Management | 3 |
| BT 244 | Microeconomics | 3 |
| MIS 201 | Fundamentals of Information Systems | 4 |
Term II (15 Credits)
| CAL 105 | CAL Colloquium: Knowledge, Nature, Culture | 3 |
| MA 119 | Multivariate Calculus and Finite Mathematics | 3 |
| BT 243 | Macroeconomics | 3 |
| BT 200 | Financial Accounting | |
| BT 290 | Business Career Seminar | 0 |
| MIS 110 | Creative Problem Solving in Computing | 3 |
Term III (15 Credits)
| PEP 123 | Physics for Business & Technology I | 3 |
| BT 221 | Statistics | 3 |
| BT 223 | Applied Models and Simulation | 3 |
| BT 321 | Corporate Finance | 3 |
| BT 350 | Marketing | 3 |
| | Physical Education | |
Term IV (15 Credits)
| PEP 124 | Physics for Business & Technology II | 3 |
| | Or | |
| CH 115 | General Chemistry I | 3 |
| | Or | |
| BIO 281 | Biology and Biotechnology | 3 |
| | Or | |
| BIO 201 | Introduction to Biology for Non-Science and Non-Engineering Majors | 3 |
| | | |
| BT 421 | Systems Analysis and Design | 3 |
| | Or | |
| BT 416 | Business Process Management | 4 |
| | Or | |
| MIS 460 | IT Strategy: Strategic Issues in IT Management | 3 |
| | | |
| BT 215 | Managerial Accounting | 3 |
| BT 301 | Strategy | 3 |
| | Physical Education | |
| MGT 300 | Business Communications | 3 |
Term V (18 Credits)
| BT 417 | Market Analytics & Research | 3 |
| | | |
| BT 421 | Systems Analysis and Design | 3 |
| | Or | |
| BT 416 | Business Process Management | 4 |
| | Or | |
| MIS 460 | IT Strategy: Strategic Issues in IT Management | 3 |
| | | |
| | Technology Elective | 3 |
| | Technology Elective | 3 |
| BT 372 | Entrepreneurship | 3 |
| BT 330 | Social Psychology and Organizational Behavior | 3 |
| | Physical Education | |
Term VI (15 Credits)
| | Humanities Requirement 100-200 Level | 3 |
| | Humanities Requirement 300-400 Level | 3 |
| BT 403 | Marketing Strategy in a Digital World | 3 |
| BT 445 | Virtual and Physical Consumer Behavior | 3 |
| | General Elective | 3 |
| | Physical Education | |
Term VII (15 Credits)
| BT 435 | Social Media and Network Analysis | 3 |
| ISE 350 | Logistics and Supply Chain Management | 3 |
| BT 401 | Capital Structure & Strategy Audit | 3 |
| MGT 411 | Senior Design I | 3 |
| | General Elective | 3 |
Term VIII (15 Credits)
| BT 466 | Data Analytics | 3 |
| BT 465 | Integrated Marketing and Communication | 3 |
| BT 413 | Business Law | 3 |
| MGT 412 | Senior Design II | 3 |
| | General Elective | 3 |
Note:
CAL 103, CAL 105, Humanities Requirement 300-400 Level, and Humanities Requirement 100-200 Level: Students are required to take two additional Humanities courses other than CAL 103 and CAL 105. One must be at the 100/200 level and one must be at the 300/400 level.
PE 200: All students must complete a minimum of four semesters of Physical Education (P.E.) in non-repeating courses. No credit or grades are awarded for P.E. classes. Participation in varsity and/or club sports may be used to satisfy up to four credits of the P.E. requirement.
The IS Requirement must be chosen from the following courses: BT 421, BT 416, MIS 460.
Choose from an approved list of Technology Electives.
CS 105: Students with computer science experience can take the more challenging course CS 115, all others are advised to take CS 105.