Major in Marketing Innovation and Analytics

Marketing Innovation and Analytics Curriculum

Term I (17 Credits)

CAL 103Writing and Communications Colloquium

3

MA 117Calculus for Business and Liberal Arts

4

BT 100Principles of Management

3

BT 244Microeconomics

3

MIS 201Fundamentals of Information Systems

4

Term II (15 Credits)

CAL 105CAL Colloquium: Knowledge, Nature, Culture

3

MA 119Multivariate Calculus and Finite Mathematics

3

BT 243Macroeconomics

3

BT 200Financial Accounting

BT 290Business Career Seminar

0

MIS 110Creative Problem Solving in Computing

3

Term III (15 Credits)

PEP 123Physics for Business & Technology I

3

BT 221Statistics

3

BT 223Applied Models and Simulation

3

BT 321Corporate Finance

3

BT 350Marketing

3

Physical Education

Term IV (15 Credits)

PEP 124Physics for Business & Technology II

3

Or

CH 115General Chemistry I

3

Or

BIO 281Biology and Biotechnology

3

Or

BIO 201Introduction to Biology for Non-Science and Non-Engineering Majors

3

BT 421Systems Analysis and Design

3

Or

BT 416Business Process Management

4

Or

MIS 460IT Strategy: Strategic Issues in IT Management

3

BT 215Managerial Accounting

3

BT 301Strategy

3

Physical Education

MGT 300Business Communications

3

Term V (18 Credits)

BT 417Market Analytics & Research

3

BT 421Systems Analysis and Design

3

Or

BT 416Business Process Management

4

Or

MIS 460IT Strategy: Strategic Issues in IT Management

3

Technology Elective

3

Technology Elective

3

BT 372Entrepreneurship

3

BT 330Social Psychology and Organizational Behavior

3

Physical Education

Term VI (15 Credits)

Humanities Requirement 100-200 Level

3

Humanities Requirement 300-400 Level

3

BT 403Marketing Strategy in a Digital World

3

BT 445Virtual and Physical Consumer Behavior

3

General Elective

3

Physical Education

Term VII (15 Credits)

BT 435Social Media and Network Analysis

3

ISE 350Logistics and Supply Chain Management

3

BT 401Capital Structure & Strategy Audit

3

MGT 411Senior Design I

3

General Elective

3

Term VIII (15 Credits)

BT 466Data Analytics

3

BT 465Integrated Marketing and Communication

3

BT 413Business Law

3

MGT 412Senior Design II

3

General Elective

3

Note:

CAL 103, CAL 105, Humanities Requirement 300-400 Level, and Humanities Requirement 100-200 Level: Students are required to take two additional Humanities courses other than CAL 103 and CAL 105. One must be at the 100/200 level and one must be at the 300/400 level.

PE 200: All students must complete a minimum of four semesters of Physical Education (P.E.) in non-repeating courses. No credit or grades are awarded for P.E. classes. Participation in varsity and/or club sports may be used to satisfy up to four credits of the P.E. requirement.

The IS Requirement must be chosen from the following courses: BT 421, BT 416, MIS 460.

Choose from an approved list of Technology Electives.

CS 105: Students with computer science experience can take the more challenging course CS 115, all others are advised to take CS 105.