MGT 550 Sports Business and Management
This course focuses on the prominent and profitable sector of sports from a business and management perspective at the amateur, collegiate, and professional level. Using a case study pedagogy, critical business dimensions such as marketing, operations, recruitment, customer (fan) impact and ethics will be explored using both positive and negative exemplars. Additionally, by expanding the focus of sports management to include more depth of critical topics, such conflict resolution, societal impact, negotiation and compensation strategies, and basic communication effectiveness, the spectral foundation of management theorems is enhanced in the more detailed management consist of this course. The progression of weekly topics is evident as the course builds on the student’s established general understanding of sports business and management perspective to an examination of in-depth cases that propound insight into more specific strategies and practical applications of business and leadership principles.
Distribution
School of Business