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COMM 535 Writing for International Marketing

This course introduces the issues related to writing for international markets. What factors make writing for an international market different from writing for a domestic market? Topics covered include: the influence on writing of the key elements that make each nation different; the behavior of foreign consumers; translation issues; considerations when writing presentations, instructional texts, business plans, and web content for international audiences.

Credits

3

Prerequisite

Graduate Student or At Least Junior

Distribution

School of Humanities, Arts and Social Sciences