MGT 665 Marketing of Technology
Technology products and services present distinctive and ever changing challenges in Marketing, not just to end customers, but also channel partners and stakeholders within the firm. This course, through readings, case studies, presentations, and a group project, endeavors to teach students the core concepts and vocabulary of marketing technology. After this course, a student should be well versed in the processes, strategic frameworks, and go-to-market strategies of existing as well as emerging technologies.
Distribution
School of Business