Marketing Innovation and Analytics Curriculum
Term I
| HASS 103 | Writing and Communications Colloquium | 3 |
| MA 117 | Calculus for Business and Liberal Arts | 4 |
| BT 100 | Principles of Management | 3 |
| BT 244 | Microeconomics | 3 |
| MIS 201 | Fundamentals of Information Systems | 4 |
| PRV 101 | First Year Experience | 1 |
Term II
| HASS 105 | Knowledge, Nature, Culture | 3 |
| MA 119 | Multivariate Calculus and Finite Mathematics | 3 |
| BT 243 | Macroeconomics | 3 |
| ACC 200 | Principles of Financial Accounting | 3 |
| MIS 110 | Creative Problem Solving in Computing | 3 |
| BT 290 | Business Career Seminar | 0 |
Term III
Term IV
| ACC 215 | Managerial Accounting | 3 |
| BT 301 | Strategy | 3 |
| MGT 300 | Business Communications | 3 |
| | |
| BT 421 | Systems Analysis and Design | 3 |
| Or | |
| BT 416 | Business Process Management | 4 |
| Or | |
| MIS 460 | IT Strategy: Strategic Issues in IT Management | 3 |
| | |
| PRV 20X | Frontiers of Technology | 1 |
| PRV 20X | Frontiers of Technology | 1 |
| PRV 20X | Frontiers of Technology | 1 |
Term V
| BT 330 | Social Psychology and Organizational Behavior | 3 |
| BT 372 | Entrepreneurship | 3 |
| | |
| BT 421 | Systems Analysis and Design | 3 |
| Or | |
| BT 416 | Business Process Management | 4 |
| Or | |
| MIS 460 | IT Strategy: Strategic Issues in IT Management | 3 |
| | |
| Technology Elective | 3 |
| Technology Elective | 3 |
| Major Specific Course | 3 |
Term VI
| Humanities Requirement 100-200 Level | 3 |
| Humanities Requirement 300-400 Level | 3 |
| General Elective | 3 |
| Major Specific Course | 3 |
| Major Specific Course | 3 |
Term VII
| ISE 350 | Logistics and Supply Chain Management | 3 |
| BT 401 | Advanced Strategy | 3 |
| MGT 411 | Senior Design I | 3 |
| General Elective | 3 |
| Major Specific Course | 3 |
Term VIII
| BT 413 | Business Law | 3 |
| BT 466 | Data Analytics | 3 |
| MGT 412 | Senior Design II | 3 |
| General Elective | 3 |
| Major Specific Course | 3 |
Note:
SUCCESS Core Curriculum: Students must complete requirements including PRV 101, and three (3) courses from PRV 201, PRV 202, PRV 203, PRV 204, PRV 205.
HASS 103, HASS 105, Humanities Requirement 300-400 Level, and Humanities Requirement 100-200 Level: Students are required to take two additional Humanities courses other than HASS 103 and HASS 105. One must be at the 100/200 level and one must be at the 300/400 level.
The Science Requirement must be chosen from the following courses: CE 240, CH 115, CH 116, BIO 101, BIO 181, PEP 123, PEP 124, PEP 151, PEP 242, PEP 336, PEP 351, EN 250, EN 275 or NANO 200.
The IS Requirement must be chosen from the following courses: BT 421, BT 416 or MIS 460.
Choose from an approved list of Technology Electives listed below.
MIS 110: Students with computer science experience can take the more challenging course CS 115, all others are advised to take MIS 110.
Major Electives
| BT 403 | Marketing Strategy in a Digital World | 3 |
| BT 404 | Marketing, Society, and Sustainability | 3 |
| BT 417 | Market Analytics & Research | 3 |
| BT 435 | Social Media and Network Analysis | 3 |
| BT 445 | Virtual and Physical Consumer Behavior | 3 |
| BT 465 | Integrated Marketing and Communication | 3 |
Note: Graduate courses may apply
Technology Electives
Courses cannot be double counted towards other requirements on your study plan (e.g. IS requirements, General Electives).
Please check the course catalog for a list of pre-requisites for classes to see if you meet the requirements.