Major in Marketing Innovation and Analytics

Marketing Innovation and Analytics Curriculum

Term I

HASS 103Writing and Communications Colloquium

3

MA 117Calculus for Business and Liberal Arts

4

BT 100Principles of Management

3

BT 244Microeconomics

3

MIS 201Fundamentals of Information Systems

4

PRV 101First Year Experience

1

Term II

HASS 105Knowledge, Nature, Culture

3

MA 119Multivariate Calculus and Finite Mathematics

3

BT 243Macroeconomics

3

ACC 200Principles of Financial Accounting

3

MIS 110Creative Problem Solving in Computing

3

BT 290Business Career Seminar

0

Term III

BT 221Statistics

3

BT 223Applied Models and Simulation

3

BT 321Corporate Finance

3

BT 350Marketing

3

Science Requirement

3

Term IV

ACC 215Managerial Accounting

3

BT 301Strategy

3

MGT 300Business Communications

3

BT 421Systems Analysis and Design

3

Or

BT 416Business Process Management

4

Or

MIS 460IT Strategy: Strategic Issues in IT Management

3

PRV 20XFrontiers of Technology

1

PRV 20XFrontiers of Technology

1

PRV 20XFrontiers of Technology

1

Term V

BT 330Social Psychology and Organizational Behavior

3

BT 372Entrepreneurship

3

BT 421Systems Analysis and Design

3

Or

BT 416Business Process Management

4

Or

MIS 460IT Strategy: Strategic Issues in IT Management

3

Technology Elective

3

Technology Elective

3

Major Specific Course

3

Term VI

Humanities Requirement 100-200 Level

3

Humanities Requirement 300-400 Level

3

General Elective

3

Major Specific Course

3

Major Specific Course

3

Term VII

ISE 350Logistics and Supply Chain Management

3

BT 401Advanced Strategy

3

MGT 411Senior Design I

3

General Elective

3

Major Specific Course

3

Term VIII

BT 413Business Law

3

BT 466Data Analytics

3

MGT 412Senior Design II

3

General Elective

3

Major Specific Course

3

Note:

SUCCESS Core Curriculum: Students must complete requirements including PRV 101, and three (3) courses from PRV 201PRV 202PRV 203PRV 204PRV 205.

HASS 103, HASS 105, Humanities Requirement 300-400 Level, and Humanities Requirement 100-200 Level: Students are required to take two additional Humanities courses other than HASS 103 and HASS 105. One must be at the 100/200 level and one must be at the 300/400 level.

The Science Requirement must be chosen from the following courses: CE 240CH 115CH 116BIO 101BIO 181PEP 123PEP 124PEP 151PEP 242PEP 336PEP 351EN 250EN 275 or NANO 200.

 

The IS Requirement must be chosen from the following courses: BT 421, BT 416 or MIS 460.

Choose from an approved list of Technology Electives listed below.

MIS 110: Students with computer science experience can take the more challenging course CS 115, all others are advised to take MIS 110.

Major Electives

BT 403Marketing Strategy in a Digital World

3

BT 404Marketing, Society, and Sustainability

3

BT 417Market Analytics & Research

3

BT 435Social Media and Network Analysis

3

BT 445Virtual and Physical Consumer Behavior

3

BT 465Integrated Marketing and Communication

3

 
Note: Graduate courses may apply

Technology Electives

BT 310Programming for Mobile Applications

3

BT 333Database Management

3

BT 353Project Management

3

BT 416Business Process Management

4

BT 421Systems Analysis and Design

3

BT 435Social Media and Network Analysis

3

BT 466Data Analytics

3

MGT 451Computational Models of Thought and Behavior

3

MIS 460IT Strategy: Strategic Issues in IT Management

3

CS 115Introduction to Computer Science

4

CS 135Discrete Structures

4

CS 146Introduction to Web Programming and Project Development

3

CS 284Data Structures

4

CS 385Algorithms

4

CH 115General Chemistry I

3

CH 116General Chemistry II

3

CH 118General Chemistry Laboratory II

1

BIO 181Biology and Biotechnology

3

BIO 291Cell and Molecular Biology

4

BIO 382Biological Systems

4

BIO 484Genetics

4

BME 306Introduction to Biomedical Engineering

3

ENGR 580Sustainable Energy

3

ME 514Sustainable Energy

3

EN 530Introduction to Sustainable Engineering

3

EN 541Fate and Transport of Environmental Contaminants

3

EN 570Environmental Chemistry

3

EN 575Environmental Biology

3

HAR 114Introduction to Photography

3

HAR 225Moving Image: On Screen

3

HAR 226Moving Image: In Space

3

HAR 342Motion Graphics

3

HAR 3433D Modeling

3

HAR 241Design I

3

HAR 340Design II

3

HAR 440Design III

3

HAR 271Creative Programming I

3

HAR 371Creative Programming II

3

HAR 471Creative Programming III

3

HAR 260Game Design I

3

HAR 360Game Design II

3

HAR 460Game Design III

3

HMU 211Introduction to Electronic Music

3

HMU 231Sound Recording I

3

HMU 232Sound Recording II

3

HMU 333Sound Recording III

3

HMU 334Sound Recording IV

3

HMU 405Advanced Topics in Electronic Music

3

HMU 407Sound Design

3

HMU 314Electroacoustic Composition

3

HMU 351Musical Acoustics

3

HMU 406Audio Post Production

3

HMU 425Creating Musical Arrangements Using Studio Technologies

3

MIS 401Deep Learning and Large Language Models for Business Analytics

3

BIA 568Management of AI Technologies

3

Courses cannot be double counted towards other requirements on your study plan (e.g. IS requirements, General Electives).

Please check the course catalog for a list of pre-requisites for classes to see if you meet the requirements.