Marketing Innovation and Analytics Curriculum
Term I
| CAL 103 | Writing and Communications Colloquium | 3 |
| MA 117 | Calculus for Business and Liberal Arts | 4 |
| BT 100 | Principles of Management | 3 |
| BT 244 | Microeconomics | 3 |
| MIS 201 | Fundamentals of Information Systems | 3 |
Term II
| CAL 105 | CAL Colloquium: Knowledge, Nature, Culture | 3 |
| MA 119 | Multivariate Calculus and Finite Mathematics | 3 |
| BT 243 | Macroeconomics | 3 |
| ACC 200 | Principles of Financial Accounting | 3 |
| MIS 110 | Creative Problem Solving in Computing | 3 |
| BT 290 | Business Career Seminar | 0 |
Term III
Term IV
| | Science Requirement | 3 |
| | | |
| BT 421 | Systems Analysis and Design | 3 |
| | Or | |
| BT 416 | Business Process Management | 4 |
| | Or | |
| MIS 460 | IT Strategy: Strategic Issues in IT Management | 3 |
| | | |
| ACC 215 | Managerial Accounting | 3 |
| BT 301 | Strategy | 3 |
| MGT 300 | Business Communications | 3 |
Term V
| BT 417 | Market Analytics & Research | 3 |
| | | |
| BT 421 | Systems Analysis and Design | 3 |
| | Or | |
| BT 416 | Business Process Management | 4 |
| | Or | |
| MIS 460 | IT Strategy: Strategic Issues in IT Management | 3 |
| | | |
| | Technology Elective | 3 |
| | Technology Elective | 3 |
| BT 372 | Entrepreneurship | 3 |
| BT 330 | Social Psychology and Organizational Behavior | 3 |
Term VI
| | Humanities Requirement 100-200 Level | 3 |
| | Humanities Requirement 300-400 Level | 3 |
| BT 403 | Marketing Strategy in a Digital World | 3 |
| BT 445 | Virtual and Physical Consumer Behavior | 3 |
| | General Elective | 3 |
Term VII
| BT 435 | Social Media and Network Analysis | 3 |
| ISE 350 | Logistics and Supply Chain Management | 3 |
| BT 401 | Advanced Strategy | 3 |
| MGT 411 | Senior Design I | 3 |
| | General Elective | 3 |
Term VIII
| BT 466 | Data Analytics | 3 |
| BT 465 | Integrated Marketing and Communication | 3 |
| BT 413 | Business Law | 3 |
| MGT 412 | Senior Design II | 1 |
| | General Elective | 3 |
Note:
CAL 103, CAL 105, Humanities Requirement 300-400 Level, and Humanities Requirement 100-200 Level: Students are required to take two additional Humanities courses other than CAL 103 and CAL 105. One must be at the 100/200 level and one must be at the 300/400 level.
The Science Requirement must be chosen from the following courses: CE 240, CH 115, CH 116, BIO 181, PEP 151, PEP 123 OR PEP 111, PEP 124 OR PEP 112, BIO 101, EN 250, EN 375 or NANO 200.
The IS Requirement must be chosen from the following courses: BT 421, BT 416, MIS 460, or BT 466.
Choose from an approved list of Technology Electives listed below.
MIS 110: Students with computer science experience can take the more challenging course CS 115, all others are advised to take MIS 110.
Technology Electives
Courses cannot be double counted towards other requirements on your study plan (e.g. IS requirements, General Electives).
Please check the course catalog for a list of pre-requisites for classes to see if you meet the requirements.