Major in Marketing Innovation and Analytics

Marketing Innovation and Analytics Curriculum

Term I

CAL 103Writing and Communications Colloquium

3

MA 117Calculus for Business and Liberal Arts

4

BT 100Principles of Management

3

BT 244Microeconomics

3

MIS 201Fundamentals of Information Systems

3

Term II

CAL 105CAL Colloquium: Knowledge, Nature, Culture

3

MA 119Multivariate Calculus and Finite Mathematics

3

BT 243Macroeconomics

3

ACC 200Principles of Financial Accounting

3

MIS 110Creative Problem Solving in Computing

3

BT 290Business Career Seminar

0

Term III

Science Requirement

3

BT 221Statistics

3

BT 223Applied Models and Simulation

3

BT 321Corporate Finance

3

BT 350Marketing

3

Term IV

Science Requirement

3

BT 421Systems Analysis and Design

3

Or

BT 416Business Process Management

4

Or

MIS 460IT Strategy: Strategic Issues in IT Management

3

ACC 215Managerial Accounting

3

BT 301Strategy

3

MGT 300Business Communications

3

Term V

BT 417Market Analytics & Research

3

BT 421Systems Analysis and Design

3

Or

BT 416Business Process Management

4

Or

MIS 460IT Strategy: Strategic Issues in IT Management

3

Technology Elective

3

Technology Elective

3

BT 372Entrepreneurship

3

BT 330Social Psychology and Organizational Behavior

3

Term VI

Humanities Requirement 100-200 Level

3

Humanities Requirement 300-400 Level

3

BT 403Marketing Strategy in a Digital World

3

BT 445Virtual and Physical Consumer Behavior

3

General Elective

3

Term VII

BT 435Social Media and Network Analysis

3

ISE 350Logistics and Supply Chain Management

3

BT 401Advanced Strategy

3

MGT 411Senior Design I

3

General Elective

3

Term VIII

BT 466Data Analytics

3

BT 465Integrated Marketing and Communication

3

BT 413Business Law

3

MGT 412Senior Design II

1

General Elective

3

Note:

CAL 103, CAL 105, Humanities Requirement 300-400 Level, and Humanities Requirement 100-200 Level: Students are required to take two additional Humanities courses other than CAL 103 and CAL 105. One must be at the 100/200 level and one must be at the 300/400 level.

The Science Requirement must be chosen from the following courses: CE 240CH 115CH 116BIO 181PEP 151PEP 123 OR PEP 111, PEP 124 OR PEP 112, BIO 101EN 250, EN 375 or NANO 200.

 

The IS Requirement must be chosen from the following courses: BT 421, BT 416, MIS 460, or BT 466.

Choose from an approved list of Technology Electives listed below.

MIS 110: Students with computer science experience can take the more challenging course CS 115, all others are advised to take MIS 110.

Technology Electives

BT 310Programming for Mobile Applications

3

BT 333Database Management

3

BT 353Project Management

3

BT 416Business Process Management

4

BT 421Systems Analysis and Design

3

BT 435Social Media and Network Analysis

3

BT 466Data Analytics

3

MGT 451Computational Models of Thought and Behavior

3

MIS 460IT Strategy: Strategic Issues in IT Management

3

CS 115Introduction to Computer Science

4

CS 135Discrete Structures

4

CS 146Introduction to Web Programming and Project Development

3

CS 284Data Structures

4

CS 385Algorithms

4

CH 115General Chemistry I

3

CH 116General Chemistry II

3

CH 118General Chemistry Laboratory II

1

BIO 181Biology and Biotechnology

3

BIO 291Cell and Molecular Biology

4

BIO 382Biological Systems

4

BIO 484Molecular Genetics

4

BME 306Introduction to Biomedical Engineering

3

ENGR 580Sustainable Energy

3

ME 514Sustainable Energy

3

EN 530Introduction to Sustainable Engineering

3

EN 541Fate and Transport of Environmental Contaminants

3

EN 570Environmental Chemistry

3

EN 575Environmental Biology

3

HAR 114Introduction to Photography

3

HAR 225Moving Image: On Screen

3

HAR 226Moving Image: In Space

3

HAR 342Motion Graphics

3

HAR 3433D Modeling

3

HAR 241Design I

3

HAR 340Design II

3

HAR 440Design III

3

HAR 271Creative Programming I

3

HAR 371Creative Programming II

3

HAR 471Creative Programming III

3

HAR 260Game Design I

3

HAR 360Game Design II

3

HAR 460Game Design III

3

HMU 211Introduction to Electronic Music

3

HMU 231Sound Recording I

3

HMU 232Sound Recording II

3

HMU 333Sound Recording III

3

HMU 334Sound Recording IV

3

HMU 405Advanced Topics in Electronic Music

3

HMU 407Sound Design

3

HMU 314Electroacoustic Composition

3

HMU 351Musical Acoustics

3

HMU 406Audio Post Production

3

HMU 425Creating Musical Arrangements Using Studio Technologies

3

Courses cannot be double counted towards other requirements on your study plan (e.g. IS requirements, General Electives).

Please check the course catalog for a list of pre-requisites for classes to see if you meet the requirements.